Course curriculum

  • 1

    Welcome

    • Welcome!
  • 2

    Seed Starting/Field Planning

    • Have a Plan

    • Buy Plugs

    • Two Seeds to Avoid

    • Fewer Varieties, More Color

    • Expand Tulip Bloom Time

    • Don't Waste Money on Fancy Peonies

    • Grow More Peonies

    • Interplant

    • Standardize

    • Match Your Foliage to Your Market
  • 3

    Systems

    • Create a Database of Answers

    • Prioritize Your To-do List

    • Eliminate Noise

    • Batch Your Work

    • Automate

    • Order in Bulk

    • Order at the Right Time

    • A Caddy and Some Wheels
  • 4

    Sales & Marketing

    • Upsell Current Customers

    • Presell

    • Attract CUSTOMERS, not other flower farmers!

    • Sell Larger Quantities
  • 5

    Mindset

    • Prioritize Your Role